It will be four years next month after I summoned the strength to launch my own site. I can confidently claim that it was one of the strongest choices I’ve ever taken in my life. What began as a pastime has evolved into a passion or fascination of mine – a place where I can share my ideas and creativity with wonderful people like yourself.
As my blog has evolved through the years, the core mission has stayed the same: to encourage people to live a safe and active lifestyle, regardless of their shape or size, and in a way that is exclusive to them.
After four years, I’m now able to make a living from Celery and Cupcakes. It’s been challenging at times, but I believe that if anything is worthwhile, all of the effort is worthwhile.
Through no way am I claiming to be a master blogger; let’s face it, I’m not! I’ve made mistakes on my blog, and I’ll be the first to own it, but I think that mistakes are a good thing because they enable us to improve and develop as people.
As I continue to build up my company (as previously mentioned) and create and implement my concepts, my blog will undergo several adjustments in the coming months. I understand that it won’t be simple, but I’m still up for a challenge. Stay with me; the transition will be long and gradual, and the heart of my blog will fundamentally remain the same.
You guys are the greatest readers, and I appreciate your help tremendously. Over the next year, I intend to expand and improve the site with exciting ideas while keeping faithful to my values and inspirations.
I’ve got some blog posts planned for the next month that are based on my own insights and ideas that I’ve picked up along the way. I’m no expert, as I’ve already said, but I think it’s fun to share what I’ve experienced by blogging with others, and maybe pick up some tips from you in the comments section as well – so please do share!
This month, there will also be a major worldwide blogiversary giveaway, so keep an eye out for that.
Meanwhile, I’ve reworked an older article on sponsored content and blogging, which I realise is a hot topic in the blogging world right now and is extremely important. It’s a contentious topic that has sparked debate in the past. I figured I’d share some of the lessons I’ve learned from working with supported material, based on my own experiences:
Maintain the content’s relevance.
Personally, I’ve struggled with this in the past, especially during my first foray into supported articles. The ability to make money from blogging may also take precedence over the content’s consistency. Accepting deals on subjects for which you are enthusiastic and which are consistent with your personal ethos helps to keep the material interesting and may not contradict your daily messages.
Guest posts are a risky business, and I get a tonne of requests for them. My strategy is to be cautious, accepting guest posts only if they are important to your blog or if you believe the material is valuable enough to share with your followers.
Be open and honest.
Over the years, I’ve established a rapport with my readers as well as a degree of confidence. C&C is a for-profit blog, as I have said from the beginning. It is important for me to indicate whether or not I was compensated for those reviews.
Any PR firms recommend that you do not inform the readers that the post is funded. There is often an alternate way to state this if you have been questioned differently, whether you have been given items for analysis or have been compensated to provide a contextual connection.
Another problem that has arisen as a result of Google’s latest promotional policy is the entire “do obey” and “no follow” saga. This is something you can consider at your own discretion, and it may be worth including in your blog’s rules and disclaimer instructions if you have them.
For funded guest blogs, this may be complicated, so if at all necessary, aim to compose the post yourself. As a result, the sound of the posts would automatically fit in with the rest of your site. This keeps the paid articles apart from the rest of your content. In addition, I enjoy the task of fitting content around a particular link; it’s actually very enjoyable!
It’s all in the balance.
Trying to strike the right balance between supported posts and your own content can be difficult, particularly if the sponsored posts are subject to strict deadlines. There have been moments that I’ve seen a lot of supported articles and not enough original material for my site.
Any readers have made suggestions, which I have taken into consideration. I’m interested in what you have to say, and I’d like to keep up a blogging quality that I can be proud of. If it stands now, I believe I’ve found the right mix, and filtering supported material and maintaining it meaningful has greatly aided this.
One person’s meat is another’s toxin.
This saying is one of my favourites because it can be generalised to so many circumstances. Posting funded content that you are excited about is a brilliant idea, and it’s how I choose my content. However, not everybody can like these posts, so don’t be insulted if any people become disinterested. When it comes to supported content on other websites, I’m the same way.
It’s completely acceptable for me to miss the posts that don’t concern me and return to read the next.
Proof read thoroughly
Now, whether I have a PhD or not, my spelling is terrible at the best of times. I have a tendency to type quickly, which is a dangerous path to follow because it may lead to errors in your copy. Often, I believe that spotting minor grammar errors on printouts allows me to gain greater clarification.
In endorsed content, bad spelling and grammar are unforgivable. At the end of the day, you’ve been paid to do a task, and you’ve been hired to do it well. Slip-ups happen, but I believe it’s the extent at which they occur that certain people have an issue with. Copying and pasting your blog post into Word or utilising the spell-checker feature on your blog’s dashboard will aid, but nothing beats a thorough proofread.
What are your thoughts on funded blog posts as a reader or a blogger? On your own site, how do you handle funded content?
Keep an eye on C & C…